Enhanced museum experience through digitalisation

Highlights

Museums need to adapt to the pandemic by leveraging digital technologies to disseminate information to visitors safely and to engage visitors in innovative ways.

Vouch's Digital Guide is a digital solution that helps museums to not only deliver information to guests safely, but also create memorable visitor experiences by taking advantage of mobile technology.

Vouch x National Heritage Board

The challenges of the pandemic have sparked a collaboration between Vouch and the National Heritage Board (NHB) of Singapore. Vouch's Digital Guide has been incorporated into several museums under the NHB, including the National Museum of Singapore, Changi Chapel and Museum, and Sun Yat Sen Nanyang Memorial Hall.

Pre-Booking System for Crowd Control

Changi Chapel and Museum (CCM) reopened its door to visitors on 19 May 2021 after two years of revamp, but opening a museum amidst an ongoing pandemic proved to be a challenging feat. To ensure a safe and hygienic environment for all visitors and staff, CCM has worked with Vouch to provide a pre-booking solution to prevent overcrowding. Vouch's intuitive interface makes it easy for visitors to pre-book their admissions by time slots, so that they can arrive at CCM with a peace of mind.

QR-Code Based System & Interactive Content

Vouch's Digital Guide can be easily activated by visitors through scanning the QR code with their own mobile phone. Compared to traditional audio-guide gadgets or in-person tour guides, Vouch's Digital Guide has an intuitive interface that does not require elaborate instructions, which enables visitors to access information much more safely and conveniently.

The Digital Guide has played a pivotal role in creating a memorable digital museum experience for the Home, Truly exhibition, with interactive games and audio-visual content delivered through the peppy persona of Chatbird. The audio-visual content ensures that visitors can get an enriching museum experience even in the comfort of their own home.

Multi-Language Support and Data Analytics

Getting contents ready in multiple languages is crucial for a high customer satisfaction rate. Approximately half of the visitors to Home, Truly who engaged with the Digital Guide chose Mandarin over English.

By collecting data such as dwell time, digital footprint, user profile and user interests with the Digital Guide, curators gain critical insights for understanding visitor behaviour. This allows managers to optimise resource allocation and create memorable experiences for visitors.