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InterContinental Singapore – Publico

Luxury dining experience optimisation

A luxury 5-star hotel improved downtown operations.

Introduction

InterContinental Singapore Robertson Quay (ICSRQ), a luxury 5-star hotel in downtown Singapore, faced significant operational challenges when pandemic-related restrictions forced temporary closures in April 2020. The hotel needed to find alternative revenue streams to offset losses during the shutdown.

Introduction
The Challenge

The Challenge

When circuit breaker measures were implemented, hotels had to suspend operations with no timeline for reopening. ICSRQ's solution came through Publico Ristorante, one of its five dining outlets. The award-winning Italian restaurant had built a strong dine-in following, but takeaway and delivery represented only a small portion of its business.

Publico recognised that the F&B industry would not return to pre-pandemic operations. Rather than remaining dependent on third-party platforms with high commissions and slow update cycles, the restaurant decided to develop its own self-service ordering solution for takeaways and deliveries.

Partnership with Vouch

Hotel Manager Ankit Airon contacted Vouch, a hospitality technology vendor experienced in developing digital solutions for hotels. Vouch's product team collaborated closely with Publico's F&B staff to understand the ordering process and identify operational obstacles. Within one week, they built a standalone F&B ordering system from scratch.

Partnership with Vouch

The Solution: Publico To-Go

Publico To-Go launched on April 28th, 2020. The system features a chat-based widget embedded on Publico's website that functions as an online shopping catalogue. Customers can browse menu items with images, use allergy and dietary preference tags, customise orders, and add special notes.

Results

The new ordering system delivered substantial improvements: takeaway orders increased by 33% on average; the platform achieved approximately 24% conversion rate among menu browsers; and it became responsible for 15% of Publico's overall orders within one month.

The automated platform eliminated inefficiencies inherent in manual ordering via email, phone, and WhatsApp. The back-end interface provided flexibility and speed, while giving Publico complete ownership and control over the platform. The success led ICSRQ to expand the solution to Marcello, another restaurant in the hotel.

Originally published at vouch-technologies.com.

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