{"id":28462,"date":"2024-11-05T11:58:34","date_gmt":"2024-11-05T03:58:34","guid":{"rendered":"https:\/\/www.vouch-technologies.com\/?p=28462"},"modified":"2024-11-05T12:14:26","modified_gmt":"2024-11-05T04:14:26","slug":"fha-horeca-and-travel-tech-asia-2024-beyond-the-hype-ai-in-hospitality","status":"publish","type":"post","link":"https:\/\/www.vouch-technologies.com\/en\/fha-horeca-and-travel-tech-asia-2024-beyond-the-hype-ai-in-hospitality\/","title":{"rendered":"FHA-HoReCa and Travel Tech Asia 2024 \u2013 Beyond the Hype: AI in Hospitality"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28462\" class=\"elementor elementor-28462\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-0bb1022 elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"0bb1022\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eb31be8\" data-id=\"eb31be8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59b3c57 elementor-widget elementor-widget-image\" data-id=\"59b3c57\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-1_Compressed-1024x683.jpeg\" class=\"attachment-large size-large wp-image-28464\" alt=\"\" srcset=\"https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-1_Compressed-1024x683.jpeg 1024w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-1_Compressed-300x200.jpeg 300w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-1_Compressed-768x512.jpeg 768w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-1_Compressed-1536x1024.jpeg 1536w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-1_Compressed-700x467.jpeg 700w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-1_Compressed.jpeg 1677w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31ef790 elementor-widget elementor-widget-heading\" data-id=\"31ef790\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">FHA-HoReCa and Travel Tech Asia 2024 \u2013 Beyond the Hype: AI in Hospitality<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b1bb83 elementor-widget elementor-widget-text-editor\" data-id=\"2b1bb83\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tAt FHA-HoReCa and Travel Tech Asia 2024, two of Asia\u2019s most important hospitality and travel tech events, Vouch&#8217;s Founder &#038; CEO, Joseph Ling, took the stage and shared his insights on AI\u2019s transformative potential for the industry.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b27f253 elementor-widget elementor-widget-text-editor\" data-id=\"b27f253\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tJoseph founded Vouch in 2016 and the company has since grown to become an international chain approved (Accor, Hyatt, IHG) travel-tech company that provides innovative technology to the hospitality segment to enhance productivity, boost revenue and elevate the overall guest experience. Today, Vouch\u2019s solutions are present in more than 35,000 rooms across APAC.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ebc420 elementor-widget elementor-widget-text-editor\" data-id=\"9ebc420\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tAs one of the first Asian companies to implement AI in the travel tech space, Vouch has unique insights into how technology can bridge the gap between operational efficiency and exceptional guest experiences. Through Joseph\u2019s vision, Vouch has become synonymous with innovative AI applications that empower hotels to elevate guest experiences, streamline operations, and drive revenue growth.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f0b5c2 elementor-widget elementor-widget-text-editor\" data-id=\"3f0b5c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tJoseph\u2019s talk, <em>Beyond the Hype: AI in Hospitality<\/em>, hit on a critical insight: AI can indeed transform hotel operations, but only for those who understand how to use it effectively.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f088a4a elementor-widget elementor-widget-text-editor\" data-id=\"f088a4a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\u201cAI doesn\u2019t work miracles for everyone,\u201d Joseph emphasized. \u201cFor those who know how to implement it purposefully, it delivers real, measurable results. But for those who don\u2019t understand it, AI can quickly become disappointing or, worse, ineffective.\u201d\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b836d2e elementor-widget elementor-widget-text-editor\" data-id=\"b836d2e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tThis balanced approach is central to Vouch\u2019s philosophy of making AI accessible and practical. In an industry where AI is often seen as an easy solution for everything, Joseph clarified that its power lies in strategic application and a clear understanding of its strengths and limitations.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edb97e7 elementor-widget elementor-widget-heading\" data-id=\"edb97e7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Cutting Through the AI Hype<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00a7c22 elementor-widget elementor-widget-text-editor\" data-id=\"00a7c22\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\u201cAI has to do more than make grand promises. We\u2019re seeing how, when used properly, it can bring real, measurable results. For example, one of our client hotels saw a 20% uplift in F&#038;B revenue just by using predictive and generative AI to customize menu offerings,\u201d Joseph shared.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94b398f elementor-widget elementor-widget-text-editor\" data-id=\"94b398f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tHe broke down how predictive and generative AI play distinct yet complementary roles. Predictive AI, he explained, has been around to forecast guest demand and behaviors. But, \u201cGenerative AI changes the game,\u201d he said. \u201cIt creates \u2013 from guest-specific content to personalized experiences \u2013 opening up a whole new era of what\u2019s possible in hospitality.\u201d\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aaa8977 elementor-widget elementor-widget-image\" data-id=\"aaa8977\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.vouch-technologies.com\/en\/hotel-operating-system\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" data-src=\"https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-2_Compressed-1024x683.jpeg\" class=\"attachment-large size-large wp-image-28467 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-2_Compressed-1024x683.jpeg 1024w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-2_Compressed-300x200.jpeg 300w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-2_Compressed-768x512.jpeg 768w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-2_Compressed-1536x1024.jpeg 1536w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-2_Compressed-700x467.jpeg 700w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-2_Compressed.jpeg 1677w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"683\" data-src=\"https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-2_Compressed-1024x683.jpeg\" class=\"attachment-large size-large wp-image-28467 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-2_Compressed-1024x683.jpeg 1024w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-2_Compressed-300x200.jpeg 300w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-2_Compressed-768x512.jpeg 768w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-2_Compressed-1536x1024.jpeg 1536w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-2_Compressed-700x467.jpeg 700w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-2_Compressed.jpeg 1677w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-2_Compressed-1024x683.jpeg\" class=\"attachment-large size-large wp-image-28467\" alt=\"\" srcset=\"https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-2_Compressed-1024x683.jpeg 1024w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-2_Compressed-300x200.jpeg 300w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-2_Compressed-768x512.jpeg 768w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-2_Compressed-1536x1024.jpeg 1536w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-2_Compressed-700x467.jpeg 700w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-2_Compressed.jpeg 1677w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-674a621 elementor-widget elementor-widget-heading\" data-id=\"674a621\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Practical Applications of AI in Hospitality<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb1a617 elementor-widget elementor-widget-text-editor\" data-id=\"cb1a617\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<strong>1. Streamlined Onboarding with AI<\/strong>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-773060a elementor-widget elementor-widget-text-editor\" data-id=\"773060a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tGiving an account of a typical onboarding process with hotels, he said: \u201cOnboarding used to be a time-consuming process whereby significant amounts of data have to be collated to populate the platform with information and content. Hotel marketing teams would have to manually gather details like room descriptions and amenities and feed it into the system.\u201d\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27f9e8b elementor-widget elementor-widget-text-editor\" data-id=\"27f9e8b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\u201cThis is where one of the key strengths of GenAI comes into play \u2013 the ability to mimic tone of voice. AI is able to automate much of this process by scraping through public data to auto-populate content and align it with the hotel\u2019s brand tone and style.\u201d\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d6e299 elementor-widget elementor-widget-text-editor\" data-id=\"9d6e299\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\u201cWith that, onboarding time was reduced from weeks to just hours. By using AI to gather data and shape content to a hotel\u2019s unique brand tone, hotels are able to accelerate their go-to-market time while keeping to brand standards.\u201d\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f33e6c elementor-widget elementor-widget-text-editor\" data-id=\"2f33e6c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<strong>2. Contextually Aware Translations<\/strong>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c3c9b0 elementor-widget elementor-widget-text-editor\" data-id=\"3c3c9b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tJoseph then proceeded to share the second advantage that GenAI has \u2013 the ability to understand context.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5580f3e elementor-widget elementor-widget-text-editor\" data-id=\"5580f3e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\u201cAI-driven translations now go beyond literal word conversion to capture brand tone and context accurately. For example, translating \u2018poolside snacks\u2019 should be done in a way that conveys a relaxed vibe, rather than a sterile phrase, to entice guests and prevent potential misunderstandings.\u201d\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fefa1f2 elementor-widget elementor-widget-text-editor\" data-id=\"fefa1f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\u201cWe had this problem where one of the hotels that we work with wanted to translate our platform from English to Bahasa Indonesia. They engaged a human translator and it took them about a month to get back with the translations. The hotel felt like something was still not right and wanted to delay the go-live of our product.\u201d He recounted.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e5ef90 elementor-widget elementor-widget-text-editor\" data-id=\"2e5ef90\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tHe added: \u201cI told my team, \u2018why don\u2019t we use GenAI to do the translations for them?\u2019 and we happen to have just built a feature to do that. We then told them that we will provide them with the Bahasa Indonesia translations and it turns out, they were happy with the translations! We ended up going live with the GenAI translations because the hotel was so satisfied with it.\u201d\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-353d5f2 elementor-widget elementor-widget-text-editor\" data-id=\"353d5f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<strong>3. Boosting F&#038;B Revenue with Predictive and Generative AI<\/strong>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b43cd5 elementor-widget elementor-widget-text-editor\" data-id=\"7b43cd5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tJoseph also highlighted how Vouch\u2019s solutions can drive up ancillary revenue by tailoring F&#038;B offerings to guest preferences.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef13577 elementor-widget elementor-widget-text-editor\" data-id=\"ef13577\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\u201cWhen a guest orders in-room dining, our solution collects and reveals insights on guest ordering behaviour. Predictive AI uses this data to make smart suggestions on which menu items are likely to pair and perform well, allowing hotels to tailor their food and beverage offerings to boost ancillary revenue. Generative AI then crafts engaging, brand-consistent descriptions that encourage guests to try these dishes.\u201d\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60208d7 elementor-widget elementor-widget-text-editor\" data-id=\"60208d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\u201cAnd for that, we were able to achieve a 20% uplift in F&#038;B revenue for one of our clients.\u201d he explained.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cae1b9 elementor-widget elementor-widget-image\" data-id=\"9cae1b9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.vouch-technologies.com\/en\/hotel-operating-system\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" data-src=\"https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-3_Compressed-1024x683.jpeg\" class=\"attachment-large size-large wp-image-28470 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-3_Compressed-1024x683.jpeg 1024w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-3_Compressed-300x200.jpeg 300w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-3_Compressed-768x512.jpeg 768w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-3_Compressed-1536x1024.jpeg 1536w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-3_Compressed-700x467.jpeg 700w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-3_Compressed.jpeg 1677w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"683\" data-src=\"https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-3_Compressed-1024x683.jpeg\" class=\"attachment-large size-large wp-image-28470 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-3_Compressed-1024x683.jpeg 1024w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-3_Compressed-300x200.jpeg 300w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-3_Compressed-768x512.jpeg 768w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-3_Compressed-1536x1024.jpeg 1536w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-3_Compressed-700x467.jpeg 700w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-3_Compressed.jpeg 1677w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-3_Compressed-1024x683.jpeg\" class=\"attachment-large size-large wp-image-28470\" alt=\"\" srcset=\"https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-3_Compressed-1024x683.jpeg 1024w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-3_Compressed-300x200.jpeg 300w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-3_Compressed-768x512.jpeg 768w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-3_Compressed-1536x1024.jpeg 1536w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-3_Compressed-700x467.jpeg 700w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-3_Compressed.jpeg 1677w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd7afc5 elementor-widget elementor-widget-heading\" data-id=\"bd7afc5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The Future of AI: A Personalized Guest Journey<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-debdf71 elementor-widget elementor-widget-text-editor\" data-id=\"debdf71\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tJoseph then invited attendees to imagine what a fully AI-driven guest experience could mean: \u201cIn your hotel\u2019s PMS, you would already have plenty of information about a repeat guest in the PMS notes even before their arrival. Why not start using AI to summarise those notes?\u201d\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07407ac elementor-widget elementor-widget-text-editor\" data-id=\"07407ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tHe illustrated this with a vivid example: \u201cImagine this \u2013 a guest named John stays regularly at your hotel, and each time, he requests an exercise bike and workout clothes in his room. AI picks up on this behavioural trend through the PMS notes and generates a task for the housekeeping staff to place an exercise bike and some workout clothes in his room even before he arrives.\u201d\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab2dd0e elementor-widget elementor-widget-text-editor\" data-id=\"ab2dd0e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\u201cStaff only need to approve the task, not create it. That\u2019s real efficiency.\u201d\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6778bb9 elementor-widget elementor-widget-text-editor\" data-id=\"6778bb9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tJoseph also shared the idea of personalized communication through generative AI. \u201cImagine each guest receiving a newsletter that highlights amenities, services, or experiences they\u2019re likely to enjoy based on their preferences in the PMS\/CRM. No more generic messages \u2013 instead, they get curated information that feels relevant and personalized.\u201d\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9593c6 elementor-widget elementor-widget-text-editor\" data-id=\"f9593c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tExpanding on the idea of an AI-powered guest journey, he added: \u201cYou can even integrate your PMS with the airport\u2019s APIs to know when your guests have arrived. That way, when a flight lands, a pop-up appears informing your staff that \u2018Flight XYZ has landed and these are the guests that will be arriving at your hotel in the next two hours\u2019 so your staff can make the necessary preparations.\u201d\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-715be93 elementor-widget elementor-widget-text-editor\" data-id=\"715be93\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\u201cImagine when John walks into your lobby \u2013 a camera recognizes him, and a notification appears for the front desk: \u2018John has arrived. Here\u2019s what you need to know.\u2019 Your staff are informed, prepared, and able to provide that extra level of welcome that goes beyond a simple check-in,\u201d he elaborated.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e80bb96 elementor-widget elementor-widget-text-editor\" data-id=\"e80bb96\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tHe also explained how AI can elevate even the smallest details into powerful touchpoints: \u201cIf John often asks the hotel to make reservations at his favourite restaurant, the PMS can prompt your team to check if he\u2019d like them to make a booking there for him again. This small gesture shows attentiveness, making John feel valued.\u201d\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-220a9d0 elementor-widget elementor-widget-text-editor\" data-id=\"220a9d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tAI also opens doors to more personalized upselling and service recovery. \u201cSuppose the PMS reveals that John usually purchases a club lounge access, but hasn\u2019t done so this stay, AI can flag this so your staff can check with the guest if they would like to purchase the club lounge access or even offer it at a discount for service recovery.\u201d\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-956e9aa elementor-widget elementor-widget-text-editor\" data-id=\"956e9aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tHe then highlighted that this is how hotels can show guests that they notice and care for them. \u201cIt\u2019s a VIP touch for all guests, not just VIPs.\u201d\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5afdecf elementor-widget elementor-widget-image\" data-id=\"5afdecf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.vouch-technologies.com\/en\/hotel-operating-system\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-src=\"https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-4_Compressed-1024x683.jpeg\" class=\"attachment-large size-large wp-image-28473 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-4_Compressed-1024x683.jpeg 1024w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-4_Compressed-300x200.jpeg 300w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-4_Compressed-768x512.jpeg 768w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-4_Compressed-1536x1024.jpeg 1536w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-4_Compressed-700x467.jpeg 700w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-4_Compressed.jpeg 1677w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-src=\"https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-4_Compressed-1024x683.jpeg\" class=\"attachment-large size-large wp-image-28473 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-4_Compressed-1024x683.jpeg 1024w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-4_Compressed-300x200.jpeg 300w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-4_Compressed-768x512.jpeg 768w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-4_Compressed-1536x1024.jpeg 1536w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-4_Compressed-700x467.jpeg 700w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-4_Compressed.jpeg 1677w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-4_Compressed-1024x683.jpeg\" class=\"attachment-large size-large wp-image-28473\" alt=\"\" srcset=\"https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-4_Compressed-1024x683.jpeg 1024w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-4_Compressed-300x200.jpeg 300w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-4_Compressed-768x512.jpeg 768w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-4_Compressed-1536x1024.jpeg 1536w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-4_Compressed-700x467.jpeg 700w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-4_Compressed.jpeg 1677w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27e4ed7 elementor-widget elementor-widget-heading\" data-id=\"27e4ed7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How Hotels Can Get Started with AI<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdb9e4c elementor-widget elementor-widget-text-editor\" data-id=\"bdb9e4c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tAs hotels handle sensitive information pertaining to their guests, keeping that data secure is a top priority.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-911a2a1 elementor-widget elementor-widget-text-editor\" data-id=\"911a2a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\u201cOne solution is running large language models (LLMs) locally on your own computers instead of relying on cloud-based services to ensure that sensitive guest data never leaves your systems.\u201d Joseph said.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ff5008 elementor-widget elementor-widget-text-editor\" data-id=\"6ff5008\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tA practical example shared during the talk covered how local AI models can be used to draft personalised welcome emails for guests.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6853c7 elementor-widget elementor-widget-text-editor\" data-id=\"c6853c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\u201cBy running an LLM locally, tailored emails that align with each guest\u2019s preferences can be generated \u2013 all without sending their sensitive data to an external server. This allows the hotel to maintain personalisation while keeping data secure and compliant with privacy regulations.\u201d\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b99e1a elementor-widget elementor-widget-text-editor\" data-id=\"7b99e1a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tAnother tip shared was the advantages of using off-the-shelf AI models. These models remain cost-effective, adaptable, and are continuously updated, allowing hotels to benefit from the latest advancements.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bfb29d elementor-widget elementor-widget-heading\" data-id=\"0bfb29d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The Future is Here \u2013 AI in Hospitality Today and Tomorrow<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33b6734 elementor-widget elementor-widget-text-editor\" data-id=\"33b6734\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tWrapping up, Joseph left attendees with a clear message: \u201cAI is here now and solving real problems in hospitality. It will continue to shape how we engage with guests and run our operations, so take that first step and see how AI can transform guest engagement and operations \u2013 because AI isn\u2019t just hype; it\u2019s the future of hospitality.\u201d\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-586d8bb elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default parallax_section_no qode_elementor_container_no\" data-id=\"586d8bb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1fa57f4\" data-id=\"1fa57f4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e79c05 elementor-widget elementor-widget-image\" data-id=\"6e79c05\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-1_Compressed-1024x683.jpeg\" class=\"attachment-large size-large wp-image-28464\" alt=\"\" srcset=\"https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-1_Compressed-1024x683.jpeg 1024w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-1_Compressed-300x200.jpeg 300w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-1_Compressed-768x512.jpeg 768w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-1_Compressed-1536x1024.jpeg 1536w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-1_Compressed-700x467.jpeg 700w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-1_Compressed.jpeg 1677w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ef0efd elementor-widget elementor-widget-heading\" data-id=\"9ef0efd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">FHA-HoReCa and Travel Tech Asia 2024 \u2013 Beyond the Hype: AI in Hospitality<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-608fc4f elementor-widget elementor-widget-text-editor\" data-id=\"608fc4f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tAt FHA-HoReCa and Travel Tech Asia 2024, two of Asia\u2019s most important hospitality and travel tech events, Vouch&#8217;s Founder &#038; CEO, Joseph Ling, took the stage and shared his insights on AI\u2019s transformative potential for the industry.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce65725 elementor-widget elementor-widget-text-editor\" data-id=\"ce65725\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tJoseph founded Vouch in 2016 and the company has since grown to become an international chain approved (Accor, Hyatt, IHG) travel-tech company that provides innovative technology to the hospitality segment to enhance productivity, boost revenue and elevate the overall guest experience. Today, Vouch\u2019s solutions are present in more than 35,000 rooms across APAC.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c00514d elementor-widget elementor-widget-text-editor\" data-id=\"c00514d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tAs one of the first Asian companies to implement AI in the travel tech space, Vouch has unique insights into how technology can bridge the gap between operational efficiency and exceptional guest experiences. Through Joseph\u2019s vision, Vouch has become synonymous with innovative AI applications that empower hotels to elevate guest experiences, streamline operations, and drive revenue growth.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1632de3 elementor-widget elementor-widget-text-editor\" data-id=\"1632de3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tJoseph\u2019s talk, <em>Beyond the Hype: AI in Hospitality<\/em>, hit on a critical insight: AI can indeed transform hotel operations, but only for those who understand how to use it effectively.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efa8cc7 elementor-widget elementor-widget-text-editor\" data-id=\"efa8cc7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\u201cAI doesn\u2019t work miracles for everyone,\u201d Joseph emphasized. \u201cFor those who know how to implement it purposefully, it delivers real, measurable results. But for those who don\u2019t understand it, AI can quickly become disappointing or, worse, ineffective.\u201d\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d60c885 elementor-widget elementor-widget-text-editor\" data-id=\"d60c885\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tThis balanced approach is central to Vouch\u2019s philosophy of making AI accessible and practical. In an industry where AI is often seen as an easy solution for everything, Joseph clarified that its power lies in strategic application and a clear understanding of its strengths and limitations.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7fd925 elementor-widget elementor-widget-heading\" data-id=\"b7fd925\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Cutting Through the AI Hype<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e2b041 elementor-widget elementor-widget-text-editor\" data-id=\"7e2b041\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\u201cAI has to do more than make grand promises. We\u2019re seeing how, when used properly, it can bring real, measurable results. For example, one of our client hotels saw a 20% uplift in F&#038;B revenue just by using predictive and generative AI to customize menu offerings,\u201d Joseph shared.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a91818c elementor-widget elementor-widget-text-editor\" data-id=\"a91818c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tHe broke down how predictive and generative AI play distinct yet complementary roles. Predictive AI, he explained, has been around to forecast guest demand and behaviors. But, \u201cGenerative AI changes the game,\u201d he said. \u201cIt creates \u2013 from guest-specific content to personalized experiences \u2013 opening up a whole new era of what\u2019s possible in hospitality.\u201d\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e895e0 elementor-widget elementor-widget-image\" data-id=\"7e895e0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/youtu.be\/GkuGyTUhRqM\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" data-src=\"https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-2_Compressed-1024x683.jpeg\" class=\"attachment-large size-large wp-image-28467 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-2_Compressed-1024x683.jpeg 1024w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-2_Compressed-300x200.jpeg 300w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-2_Compressed-768x512.jpeg 768w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-2_Compressed-1536x1024.jpeg 1536w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-2_Compressed-700x467.jpeg 700w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-2_Compressed.jpeg 1677w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"683\" data-src=\"https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-2_Compressed-1024x683.jpeg\" class=\"attachment-large size-large wp-image-28467 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-2_Compressed-1024x683.jpeg 1024w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-2_Compressed-300x200.jpeg 300w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-2_Compressed-768x512.jpeg 768w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-2_Compressed-1536x1024.jpeg 1536w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-2_Compressed-700x467.jpeg 700w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-2_Compressed.jpeg 1677w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-2_Compressed-1024x683.jpeg\" class=\"attachment-large size-large wp-image-28467\" alt=\"\" srcset=\"https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-2_Compressed-1024x683.jpeg 1024w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-2_Compressed-300x200.jpeg 300w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-2_Compressed-768x512.jpeg 768w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-2_Compressed-1536x1024.jpeg 1536w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-2_Compressed-700x467.jpeg 700w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-2_Compressed.jpeg 1677w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29e551e elementor-widget elementor-widget-heading\" data-id=\"29e551e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Practical Applications of AI in Hospitality<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afd9844 elementor-widget elementor-widget-text-editor\" data-id=\"afd9844\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<strong>1. Streamlined Onboarding with AI<\/strong>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4a994e elementor-widget elementor-widget-text-editor\" data-id=\"a4a994e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tGiving an account of a typical onboarding process with hotels, he said: \u201cOnboarding used to be a time-consuming process whereby significant amounts of data have to be collated to populate the platform with information and content. Hotel marketing teams would have to manually gather details like room descriptions and amenities and feed it into the system.\u201d\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dd7846 elementor-widget elementor-widget-text-editor\" data-id=\"3dd7846\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\u201cThis is where one of the key strengths of GenAI comes into play \u2013 the ability to mimic tone of voice. AI is able to automate much of this process by scraping through public data to auto-populate content and align it with the hotel\u2019s brand tone and style.\u201d\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac30cc6 elementor-widget elementor-widget-text-editor\" data-id=\"ac30cc6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\u201cWith that, onboarding time was reduced from weeks to just hours. By using AI to gather data and shape content to a hotel\u2019s unique brand tone, hotels are able to accelerate their go-to-market time while keeping to brand standards.\u201d\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3532d6 elementor-widget elementor-widget-text-editor\" data-id=\"c3532d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<strong>2. Contextually Aware Translations<\/strong>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10d6b30 elementor-widget elementor-widget-text-editor\" data-id=\"10d6b30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tJoseph then proceeded to share the second advantage that GenAI has \u2013 the ability to understand context.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e81930 elementor-widget elementor-widget-text-editor\" data-id=\"3e81930\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\u201cAI-driven translations now go beyond literal word conversion to capture brand tone and context accurately. For example, translating \u2018poolside snacks\u2019 should be done in a way that conveys a relaxed vibe, rather than a sterile phrase, to entice guests and prevent potential misunderstandings.\u201d\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-387bcc2 elementor-widget elementor-widget-text-editor\" data-id=\"387bcc2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\u201cWe had this problem where one of the hotels that we work with wanted to translate our platform from English to Bahasa Indonesia. They engaged a human translator and it took them about a month to get back with the translations. The hotel felt like something was still not right and wanted to delay the go-live of our product.\u201d He recounted.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17c87a2 elementor-widget elementor-widget-text-editor\" data-id=\"17c87a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tHe added: \u201cI told my team, \u2018why don\u2019t we use GenAI to do the translations for them?\u2019 and we happen to have just built a feature to do that. We then told them that we will provide them with the Bahasa Indonesia translations and it turns out, they were happy with the translations! We ended up going live with the GenAI translations because the hotel was so satisfied with it.\u201d\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58fdf74 elementor-widget elementor-widget-text-editor\" data-id=\"58fdf74\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<strong>3. Boosting F&#038;B Revenue with Predictive and Generative AI<\/strong>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cf5c76 elementor-widget elementor-widget-text-editor\" data-id=\"9cf5c76\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tJoseph also highlighted how Vouch\u2019s solutions can drive up ancillary revenue by tailoring F&#038;B offerings to guest preferences.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4058ff9 elementor-widget elementor-widget-text-editor\" data-id=\"4058ff9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\u201cWhen a guest orders in-room dining, our solution collects and reveals insights on guest ordering behaviour. Predictive AI uses this data to make smart suggestions on which menu items are likely to pair and perform well, allowing hotels to tailor their food and beverage offerings to boost ancillary revenue. Generative AI then crafts engaging, brand-consistent descriptions that encourage guests to try these dishes.\u201d\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64239cd elementor-widget elementor-widget-text-editor\" data-id=\"64239cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\u201cAnd for that, we were able to achieve a 20% uplift in F&#038;B revenue for one of our clients.\u201d he explained.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d9eeb0 elementor-widget elementor-widget-image\" data-id=\"9d9eeb0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/youtu.be\/GkuGyTUhRqM\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" data-src=\"https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-3_Compressed-1024x683.jpeg\" class=\"attachment-large size-large wp-image-28470 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-3_Compressed-1024x683.jpeg 1024w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-3_Compressed-300x200.jpeg 300w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-3_Compressed-768x512.jpeg 768w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-3_Compressed-1536x1024.jpeg 1536w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-3_Compressed-700x467.jpeg 700w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-3_Compressed.jpeg 1677w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"683\" data-src=\"https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-3_Compressed-1024x683.jpeg\" class=\"attachment-large size-large wp-image-28470 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-3_Compressed-1024x683.jpeg 1024w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-3_Compressed-300x200.jpeg 300w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-3_Compressed-768x512.jpeg 768w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-3_Compressed-1536x1024.jpeg 1536w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-3_Compressed-700x467.jpeg 700w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-3_Compressed.jpeg 1677w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-3_Compressed-1024x683.jpeg\" class=\"attachment-large size-large wp-image-28470\" alt=\"\" srcset=\"https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-3_Compressed-1024x683.jpeg 1024w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-3_Compressed-300x200.jpeg 300w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-3_Compressed-768x512.jpeg 768w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-3_Compressed-1536x1024.jpeg 1536w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-3_Compressed-700x467.jpeg 700w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-3_Compressed.jpeg 1677w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8ff1c5 elementor-widget elementor-widget-heading\" data-id=\"f8ff1c5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The Future of AI: A Personalized Guest Journey<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de1d3de elementor-widget elementor-widget-text-editor\" data-id=\"de1d3de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tJoseph then invited attendees to imagine what a fully AI-driven guest experience could mean: \u201cIn your hotel\u2019s PMS, you would already have plenty of information about a repeat guest in the PMS notes even before their arrival. Why not start using AI to summarise those notes?\u201d\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c46f8ef elementor-widget elementor-widget-text-editor\" data-id=\"c46f8ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tHe illustrated this with a vivid example: \u201cImagine this \u2013 a guest named John stays regularly at your hotel, and each time, he requests an exercise bike and workout clothes in his room. AI picks up on this behavioural trend through the PMS notes and generates a task for the housekeeping staff to place an exercise bike and some workout clothes in his room even before he arrives.\u201d\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-947f8b1 elementor-widget elementor-widget-text-editor\" data-id=\"947f8b1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\u201cStaff only need to approve the task, not create it. That\u2019s real efficiency.\u201d\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4560682 elementor-widget elementor-widget-text-editor\" data-id=\"4560682\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tJoseph also shared the idea of personalized communication through generative AI. \u201cImagine each guest receiving a newsletter that highlights amenities, services, or experiences they\u2019re likely to enjoy based on their preferences in the PMS\/CRM. No more generic messages \u2013 instead, they get curated information that feels relevant and personalized.\u201d\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23f9f93 elementor-widget elementor-widget-text-editor\" data-id=\"23f9f93\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tExpanding on the idea of an AI-powered guest journey, he added: \u201cYou can even integrate your PMS with the airport\u2019s APIs to know when your guests have arrived. That way, when a flight lands, a pop-up appears informing your staff that \u2018Flight XYZ has landed and these are the guests that will be arriving at your hotel in the next two hours\u2019 so your staff can make the necessary preparations.\u201d\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bb1caa elementor-widget elementor-widget-text-editor\" data-id=\"8bb1caa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\u201cImagine when John walks into your lobby \u2013 a camera recognizes him, and a notification appears for the front desk: \u2018John has arrived. Here\u2019s what you need to know.\u2019 Your staff are informed, prepared, and able to provide that extra level of welcome that goes beyond a simple check-in,\u201d he elaborated.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58bc29e elementor-widget elementor-widget-text-editor\" data-id=\"58bc29e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tHe also explained how AI can elevate even the smallest details into powerful touchpoints: \u201cIf John often asks the hotel to make reservations at his favourite restaurant, the PMS can prompt your team to check if he\u2019d like them to make a booking there for him again. This small gesture shows attentiveness, making John feel valued.\u201d\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-370c77c elementor-widget elementor-widget-text-editor\" data-id=\"370c77c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tAI also opens doors to more personalized upselling and service recovery. \u201cSuppose the PMS reveals that John usually purchases a club lounge access, but hasn\u2019t done so this stay, AI can flag this so your staff can check with the guest if they would like to purchase the club lounge access or even offer it at a discount for service recovery.\u201d\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfd36b6 elementor-widget elementor-widget-text-editor\" data-id=\"dfd36b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tHe then highlighted that this is how hotels can show guests that they notice and care for them. \u201cIt\u2019s a VIP touch for all guests, not just VIPs.\u201d\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4aa7338 elementor-widget elementor-widget-image\" data-id=\"4aa7338\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/youtu.be\/GkuGyTUhRqM\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-src=\"https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-4_Compressed-1024x683.jpeg\" class=\"attachment-large size-large wp-image-28473 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-4_Compressed-1024x683.jpeg 1024w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-4_Compressed-300x200.jpeg 300w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-4_Compressed-768x512.jpeg 768w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-4_Compressed-1536x1024.jpeg 1536w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-4_Compressed-700x467.jpeg 700w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-4_Compressed.jpeg 1677w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-src=\"https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-4_Compressed-1024x683.jpeg\" class=\"attachment-large size-large wp-image-28473 lazyload\" alt=\"\" data-srcset=\"https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-4_Compressed-1024x683.jpeg 1024w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-4_Compressed-300x200.jpeg 300w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-4_Compressed-768x512.jpeg 768w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-4_Compressed-1536x1024.jpeg 1536w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-4_Compressed-700x467.jpeg 700w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-4_Compressed.jpeg 1677w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-4_Compressed-1024x683.jpeg\" class=\"attachment-large size-large wp-image-28473\" alt=\"\" srcset=\"https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-4_Compressed-1024x683.jpeg 1024w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-4_Compressed-300x200.jpeg 300w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-4_Compressed-768x512.jpeg 768w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-4_Compressed-1536x1024.jpeg 1536w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-4_Compressed-700x467.jpeg 700w, https:\/\/www.vouch-technologies.com\/wp-content\/uploads\/2024\/11\/ITB-and-FHA-Speech_Image-4_Compressed.jpeg 1677w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97ae2b7 elementor-widget elementor-widget-heading\" data-id=\"97ae2b7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How Hotels Can Get Started with AI<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fc5841 elementor-widget elementor-widget-text-editor\" data-id=\"6fc5841\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tAs hotels handle sensitive information pertaining to their guests, keeping that data secure is a top priority.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7712fb1 elementor-widget elementor-widget-text-editor\" data-id=\"7712fb1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\u201cOne solution is running large language models (LLMs) locally on your own computers instead of relying on cloud-based services to ensure that sensitive guest data never leaves your systems.\u201d Joseph said.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67c040f elementor-widget elementor-widget-text-editor\" data-id=\"67c040f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tA practical example shared during the talk covered how local AI models can be used to draft personalised welcome emails for guests.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24e286e elementor-widget elementor-widget-text-editor\" data-id=\"24e286e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\u201cBy running an LLM locally, tailored emails that align with each guest\u2019s preferences can be generated \u2013 all without sending their sensitive data to an external server. This allows the hotel to maintain personalisation while keeping data secure and compliant with privacy regulations.\u201d\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20e6e06 elementor-widget elementor-widget-text-editor\" data-id=\"20e6e06\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tAnother tip shared was the advantages of using off-the-shelf AI models. These models remain cost-effective, adaptable, and are continuously updated, allowing hotels to benefit from the latest advancements.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58fb69d elementor-widget elementor-widget-heading\" data-id=\"58fb69d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The Future is Here \u2013 AI in Hospitality Today and Tomorrow<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fc1189 elementor-widget elementor-widget-text-editor\" data-id=\"4fc1189\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tWrapping up, Joseph left attendees with a clear message: \u201cAI is here now and solving real problems in hospitality. It will continue to shape how we engage with guests and run our operations, so take that first step and see how AI can transform guest engagement and operations \u2013 because AI isn\u2019t just hype; it\u2019s the future of hospitality.\u201d\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Vouch&#8217;s Founder &#038; CEO, Joseph Ling, took the stage at FHA-HoReCa and Travel Tech Asia 2024 and shared his insights on AI\u2019s transformative potential for the industry.<\/p>\n","protected":false},"author":6,"featured_media":28464,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[226],"tags":[],"class_list":["post-28462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hospitality-trends"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.vouch-technologies.com\/en\/wp-json\/wp\/v2\/posts\/28462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vouch-technologies.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vouch-technologies.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vouch-technologies.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vouch-technologies.com\/en\/wp-json\/wp\/v2\/comments?post=28462"}],"version-history":[{"count":9,"href":"https:\/\/www.vouch-technologies.com\/en\/wp-json\/wp\/v2\/posts\/28462\/revisions"}],"predecessor-version":[{"id":28483,"href":"https:\/\/www.vouch-technologies.com\/en\/wp-json\/wp\/v2\/posts\/28462\/revisions\/28483"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vouch-technologies.com\/en\/wp-json\/wp\/v2\/media\/28464"}],"wp:attachment":[{"href":"https:\/\/www.vouch-technologies.com\/en\/wp-json\/wp\/v2\/media?parent=28462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vouch-technologies.com\/en\/wp-json\/wp\/v2\/categories?post=28462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vouch-technologies.com\/en\/wp-json\/wp\/v2\/tags?post=28462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}